Great staging makes the world of a difference in both photography and showings, and there’s about a 90% overlap on effective marketing techniques. However, the other 10% is where photography requires a completely different strategy.
Stagers make the home look attractive to the human eye during live showings, but those staging “add ons” (that would normally make the home look warm and inviting) may come across as clutter within the photograph. The human eye sees different things when viewing a property in person versus the photography.
Although professional photography attracts more viewers through the door, the focus needs to be on the property itself, not on the things you have (decor, brand name appliances, plants, etc) which do not come with the house and are not selling points of the home.